The first step for any new product development. Our experienced team conducts primary and secondary market research to construct ideal customer profiles for you. We identify your target market and ensure you understand it as well as we do.
We dig below the surface of your target market, to understand the emotions and attitudes that drive your customers' behaviour and preferences. By exploring the user experience, we identify opportunities to offer value to your target market.
We like to keep you involved in the creative process. Together, we look at the problem from every possible angle to evaluate your existing ideas and generate new alternatives. Our product inventors combine creativity with engineering expertise to explore innovative ways to solve the problem we’ve identified.
We understand that it doesn’t end with one idea. Once again, we explore the market to develop your product's Unique Selling Proposition. Your ideas are then funnelled into sketches and low fidelity prototypes to better understand the concept.