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Research & Design

It all begins with a free, no-obligation consultation with us. 

We hear your ideas, ask questions and brainstorm. We work with you to understand what you want to do and how we can get you there. We'll get on the same page as you, and create a plan of attack for the project. 

Throughout the process, we'll ensure that your product ideas are aligned with your business goals. 

Our clinical approach to market research will give you a clear picture of who you're up against and how you can get a step ahead of the competition. Our intuitive design thinking strategies will put your product idea on the fast track to commercial success

The goal for us is for you to have a crystal clear idea of your product concept and the market you're entering. Once you have a strong conviction that the product will be commercially successful, we'll start turning the idea into a reality through product engineering and development.

Our Design Process


User Experience

We dig below the surface of your target market, to understand the emotions and attitudes that drive your customers' behaviour and preferences. By exploring the user experience, we identify opportunities to offer value to your target market.


Concept Development

We understand that it doesn’t end with one idea. Once again, we explore the market to develop your products Unique Selling Proposition. Your ideas are then funnelled into sketches and low fidelity prototypes to better understand the concept.

Market Research

The essential first step for any new product development. Our experienced team conducts primary and secondary market research to construct ideal customer profiles for you. We identify your target market and ensure you understand it as well as you do.


Idea Generation

We like to keep you involved in the creative process. Together, we look at the problem from every possible angle to evaluate your existing ideas and generate new alternatives. We combine creativity with engineering expertise to explore innovative ways to solve the problem we’ve identified.

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